Friday, 21 June 2013

Words #002


(...) we should be wary of focusing our argument on the bottom line. Architecture and design are fundamentally useless activities when viewed through the lens of a project manager’s spreadsheet. That’s why so much bad design is commissioned: because it doesn't make any difference when it is totalled up in a column. Project managers get fired because buildings are late or go over budget, but rarely because a building isn’t very good.
[Sam Jacob, FAT, column in Dezeen Magazine]

No comments:

Post a Comment